Series A investment in Nory by Accel

Deal typePrivate Equity & Transaction Services
IndustryRetail & Consumer & Technology & Media
Sub-industryRetail & Technology
Client nameAccel London VII L.P
BDO had provided financial due diligence services to Accel on its Series A investment in Nory.

Nory is an AI-driven operating system for hospitality businesses that solves operators' daily challenges and enables them to increase productivity. Its modular platform delivers a suite of in-venue and back-office management capabilities, including demand planning, smart staffing, and inventory optimization - all powered by advanced AI and data analytics. 

The all-in-one operating system provides much needed access to a central, real time source of truth for all restaurant types - from local family-owned businesses to global enterprise chains. 

Accel is excited to be partnering with the Nory team at a time when the restaurant industry is facing increasing challenges, from surging labor and input costs to supply chain disruptions.

The BDO project team included:
Jeff Harris, Mark Jones and Amy Banister (Financial due diligence)