Mark Jones

I am a Deals Advisory Partner who specialises in financial due diligence, is a leader in the use of data analytics and AI, and is gradually working towards a goal of visiting every country worldwide (within reason).

I work with clients both on the buy-side and sell side of transactions, guiding them to achieve the best possible outcome. I am part of the TMT team with a particular focus on the technology sector, and typically either work with entrepreneurs taking on VC or PE investment, or the VC or PE investors themselves. I have worked on over 150 successful deals and really enjoy becoming a trusted advisor, as well as creating valuable insights through good quality analysis.

I am leader at stream and sub-stream level on the use of technology, data analytics and AI. I am able to do this because I've always been passionate about technology and I love to learn new things. Of particular interest to me is the support required for our people to feel comfortable with the ever-changing technology we are presented with, and ensuring we provide the best service to our clients possible.

My other passion (fuelled by a love of nature), is the environment. I am proud of BDO's commitment to becoming net zero, and have myself shifted to a plant-based diet, cycle in to work whenever I can, and do my best to sift through the hundred different recycling rules there seem to be!

An example of a deal I've worked on is a global legal advisory business that was owned by a PE investor. It was working towards a sale but hadn't aligned the way reported financial information was cut versus the go to market strategy. Utilising data analytics, we were able to re-cut core information from a transactional level to support the business plan, and also identify some interesting learnings for the business. This became fundamental to the successful completion of the deal. This was a pivotal moment in building my relationship with this PE fund, whom I now work with on multiple transactions year on year.

Outside of the office; exercise, the outdoors, adventures and great experiences are what I live for. I enjoy hiking, running, cycling, skiing...anything that gets me outdoors and gets my heart rate up. I've always enjoyed travelling and particularly appreciate the chance to embrace other cultures through language, food...traditions, any way to connect with people. I always find I come away from these experiences with a new perspective and fantastic memories. On home soil, I'm always on the look out for a new restaurant to visit, a unique event, a new sports challenge, a concert or any way to share great experiences with others.