Chartboost strengthens LoopMe’s marketplace and scale with direct publisher integrations, while LoopMe expands Chartboost’s publishers’ access to new brand advertisers and innovative ad formats.
The transaction will support LoopMe’s commitment to advancing brand advertising within the gaming and mobile app ecosystems.
“BDO’s transaction advisory support was critical during our acquisition of Chartboost Inc. Their expertise in financial due diligence and strong understanding of our sector allowed them to provide tailored, flexible support exactly where we needed it. Having worked closely with Conor, Iona, and the team previously, BDO’s ability to quickly grasp our needs and adapt their approach was impressive. Their insight and professionalism enabled us to focus on our strategic goals, knowing the deal was in expert hands. Thanks to BDO’s support, we navigated complexities and completed the transaction efficiently. I would confidently recommend their financial due diligence and transaction advisory services.”
Andrew Small, CFO, LoopMe
"It was a pleasure to work with LoopMe again on what is a strategically transformative transaction, cementing their presence in the US. The programmatic marketing sector has been vibrant for a number of years now, with BDO enjoying being part of the journey, but LoopMe stands out as a top performer and we expect to see exciting things ahead for them, under the continued stewardship of Mayfair Equity Partners."
Conor Lambert, Deals Partner, BDO LLP
The BDO project team included:
Iona Stevenson, Shivani Kotecha, Jessica Selcott, Darcie Fowler and Phoebe Yeung (Financial due diligence)
Laurence Mills and John Rouse (SPA)