Motor Salary Survey 2024

Motor retailers see first drop in average salaries for four years

Motor dealer groups saw an average salary decrease of 1% in the last 12 months, reveals our latest Motor Salary Survey.

This figure, which excludes management positions, although small is the first decrease in four years. The drop is mainly as a result of a fall in incentivised pay by 10%, reflecting the recent financial challenges within the industry.

The largest increases were within the parts and service departments where 5% increases were found. Vehicle departments saw a fall (-2%) where incentivised pay makes up a higher proportion of the typical salary for this role. Service technicians remain the most sought-after role, though this has not impacted pay as much as previous years where salaries have increased by over 10%.

Participants in the survey employ around 18,000 people and in the last year had an estimated staff turnover of 29% down slightly from last years 31%, although overall staffing levels remained consistent.

The report also includes hot topics in retention and reward and thoughts on the impact of electrification on people and skills from automotive recruitment experts Ennis & Co. The report is available to download using the button below.

A summary of the report is available below. The full version with the detail for all positions is only available to participants. If you would like to participate in the next Salary Survey in 2025, discuss the report further or talk with us about any wider sector issues, please contact Chris Bond, or speak to your usual BDO adviser.

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