Deal typeM&A
IndustryRetail & Consumer
Sub-industryConsumer & Retail
Thrive is a well-established, UK based pet food brand providing its customers with a ‘no nonsense’ pet food option. The brand has had great success and growth since the launch of its freeze-dried treats, while continuing to grow its customer base in traditional cat and dog foods. The brand is available from a multitude of sales channels, including store retail chains, online pet retail platforms and veterinary clinics.
Thrive has been acquired by Petbuddy Group, a consortium of eight premium pet food brands based in Stockholm, Sweden, who are now planning to integrate Thrive into the PBG family with the aim to accelerate the brand’s growth and reach, leveraging Petbuddy Group’s extensive network of leading global retailers.
“Thrive’s innovative product range and market leadership in freeze-dried products complement our vision perfectly and we are committed to making significant investments in the Thrive brand to elevate it to a global leader and these investments will focus on expanding product lines and enhancing distribution channels to meet the growing demand for high-quality pet food globally."
Alexander Retzlik, CEO, Petbuddy Group
"It has been a sincere pleasure to have the BDO team working with us to put the deal together. Their knowledge and experience in our particular sector as well as their overall understanding of what is required was incredibly valuable and their commitment to getting the deal done was exemplary. Over the course of the nine months journey we had many members of the BDO team involved and all of them were superb in their individual expertise that they brought to the deal. Individually I do want to thank Laura, Lorna and Rachel for their involvement. I would choose the BDO M&A team as my advisors for every future deal.”
Paul Finger, Founder, Petproject Limited
"It has been great to work with Paul and Thrive as we continue to see significant appetite in the market for great pet brands. Thrive’s proposition around no nonsense pet food, based on quality ingredients, coupled with their freeze dried treat range, played perfectly into the increasing trend in the UK to Freeze Dried and Raw products. Pet Buddy is the perfect partner, with clear ambition to create an exceptional European group and we look forward to continuing to work with them in the future."
Laura McNaughton, Partner, BDO
Thrive has been acquired by Petbuddy Group, a consortium of eight premium pet food brands based in Stockholm, Sweden, who are now planning to integrate Thrive into the PBG family with the aim to accelerate the brand’s growth and reach, leveraging Petbuddy Group’s extensive network of leading global retailers.
“Thrive’s innovative product range and market leadership in freeze-dried products complement our vision perfectly and we are committed to making significant investments in the Thrive brand to elevate it to a global leader and these investments will focus on expanding product lines and enhancing distribution channels to meet the growing demand for high-quality pet food globally."
Alexander Retzlik, CEO, Petbuddy Group
"It has been a sincere pleasure to have the BDO team working with us to put the deal together. Their knowledge and experience in our particular sector as well as their overall understanding of what is required was incredibly valuable and their commitment to getting the deal done was exemplary. Over the course of the nine months journey we had many members of the BDO team involved and all of them were superb in their individual expertise that they brought to the deal. Individually I do want to thank Laura, Lorna and Rachel for their involvement. I would choose the BDO M&A team as my advisors for every future deal.”
Paul Finger, Founder, Petproject Limited
"It has been great to work with Paul and Thrive as we continue to see significant appetite in the market for great pet brands. Thrive’s proposition around no nonsense pet food, based on quality ingredients, coupled with their freeze dried treat range, played perfectly into the increasing trend in the UK to Freeze Dried and Raw products. Pet Buddy is the perfect partner, with clear ambition to create an exceptional European group and we look forward to continuing to work with them in the future."
Laura McNaughton, Partner, BDO