BDO LLP has advised on the sale of UK lingerie brand Bravissimo to Wacoal Holdings Corp – a Japanese-listed manufacturer of women’s lingerie and underwear. The M&A team acted as lead sell-side advisor to Bravissimo Group Limited, which was sold to Wacoal Europe Limited – a subsidiary of Wacoal Holdings – for an undisclosed sum. The deal strengthens Wacoal’s position in the UK’s large-size lingerie market and enhances its direct retail presence. 
 

"The BDO team worked closely with us to find the perfect buyer. Their knowledge and experience played a key part in the outcome and we are delighted with the result. The new ownership will allow the brand to continue to flourish, while enabling us to boost operational efficiency and international market reach through Wacoal’s global presence. BDO has really demonstrated its trusted advisor status and ability to deliver a successful outcome for all parties."
Leanne Cahill, CEO at Bravissimo

 

"BDO is extremely proud to have supported Bravissimo, as it enters the next phase of its impressive growth journey. Through a combination of both rapid preparation and early communication with a competitive buyer pool, we were able to ensure a successful change of ownership. We look forward to seeing the continued development of Bravissimo under its new owners."
Laura McNaughton, Partner