PitPat, designer and creator of GPS Trackers & Activity Monitors for pets, has raised growth funding from Correlation One Investments (Europe) Limited (“COIEL”), a joint venture between Correlation Holdings ("Correlation") and Pinnacle Pet Group ("PPG"). Led by Andrew Nowell and an experienced team of engineers operating out of Cambridge, PitPat's devices have the best battery life and lowest costs to manufacture on the market. With the pet tracker market currently experiencing explosive growth, PitPat saw 137% sales growth following its last raise in 2023.

As part of the partnership, PitPat will collaborate with COEIL's complementary portfolio of investments and brands to scale distribution and to continue to develop marketing-leading propositions connected to insurance and pet health. The funds raised will allow the company to continue its geographical expansion, having successfully launched its products in the US and Europe this year. They will also be used to accelerate the launch of a cat GPS tracker and the development of new subscription offerings.
 

Working with Andy and the team was an absolute pleasure.  PitPat’s market leading technology in GPS tracking coupled with the activity and health tracking ability means it was well placed to find a great partner and a brand I was delighted to support. The partnership with Correlation will allow PitPat to gain incredible traction in the health and insurance space, an area where we can see the evolution in pet quickly mirroring what we have seen in the human wearables and health market. I look forward to continuing to be part this incredible journey.  
Laura McNaughton, M&A Consumer Brands Partner at BDO

We engaged BDO to help explore our growth options at an exciting phase in PitPat’s progression. From the outset, they took the time to thoroughly understand our business, key priorities and what we were looking for in a partner. Their efforts delivered exceptional results, helping us secure a strategic partner who not only provides capital but also brings expertise and partnership opportunities that will help scale our business. Laura and Michael were great to work with and managed an efficient and timely process, completed in just six months. They are knowledgeable and well-connected across a range of sectors (pet, technology, consumer) and I would highly recommend them.
Andrew Nowell, CEO of Pitpat