Newmarket Holidays is a leading escorted tour operator in the UK, operating award-winning tours and holidays globally. The business provides meticulously crafted, itinerary-rich group tour experiences at a value-for-money price point. The business has a compelling product-market fit, targeting a financially resilient, time-rich and growing customer base, leveraging and building upon its 40+ years of successful trading.
 

“This partnership with Soho Square Capital brings an exciting new chapter for Newmarket Holidays, and we are very grateful to all the BDO team for their support in delivering this. Their expert advice and determination were critical for the completion of this complex deal.”
Niel Alobaidi, CEO at Newmarket Holidays

 

“It has been a real pleasure to advise the Newmarket team on their investment from Soho Square Capital. The business continues to grow and develop its offering as it continues to provide unforgettable experiences to its customers. Newmarket has huge positive trading momentum behind it and the partnership with Soho will help it continue to thrive and to provide more memorable tours for more customers.”
Harry Stoakes, Partner at BDO

 

“We are incredibly excited with our investment in Newmarket Holidays and are grateful to the BDO team for managing an efficient process from start to finish. Their deep knowledge of the sector was evident from the outset and played a crucial role in navigating the complexities of the travel industry, ensuring a smooth deal completion. We look forward to working with BDO again in the future.”
David Steel, Director at Soho Square