Deal typePrivate Equity & Transaction Services
IndustryTechnology & Media
Sub-industryMarketing services
Client namei-media
BDO has provided vendor financial and tax due diligence services to i-media ahead of their investment from Mayfair Equity Partners.
i-media is a rapidly growing Digital Out of Home (“DOOH”) media owner with exclusive advertising rights across the UK’s Motorway Service Areas (“MSAs”).
i-media has developed the UK’s largest network of full motion large-format digital screens at MSAs via exclusive partnerships with major operators including Moto, Welcome Break, Roadchef, and Extra. With a presence at 130 roadside locations, i-media gives advertisers access to UK motorists, a varied and affluent audience, reaching an average of 6.3 million weekly visitors and more than 31 million unique visitors annually in a high dwell-time environment.
Mayfair’s backing will help i-media to accelerate the roll out of digital screens across the MSA network, invest in new data capabilities, and develop the rapidly growing opportunity for DOOH in programmatic advertising.
The BDO project team included:
Conor Lambert, Iona Stevenson, Avanish Katkoria, Alex Cowan, Darcie Fowler, Christopher Cannon (Financial due diligence)
Brad Payne, Rachel Seddon, David Rogers, Hasan Aziz, Alison Hawkes, Joseph Laughinghouse, Ishvinder Bedi (Tax)
i-media is a rapidly growing Digital Out of Home (“DOOH”) media owner with exclusive advertising rights across the UK’s Motorway Service Areas (“MSAs”).
i-media has developed the UK’s largest network of full motion large-format digital screens at MSAs via exclusive partnerships with major operators including Moto, Welcome Break, Roadchef, and Extra. With a presence at 130 roadside locations, i-media gives advertisers access to UK motorists, a varied and affluent audience, reaching an average of 6.3 million weekly visitors and more than 31 million unique visitors annually in a high dwell-time environment.
Mayfair’s backing will help i-media to accelerate the roll out of digital screens across the MSA network, invest in new data capabilities, and develop the rapidly growing opportunity for DOOH in programmatic advertising.
The BDO project team included:
Conor Lambert, Iona Stevenson, Avanish Katkoria, Alex Cowan, Darcie Fowler, Christopher Cannon (Financial due diligence)
Brad Payne, Rachel Seddon, David Rogers, Hasan Aziz, Alison Hawkes, Joseph Laughinghouse, Ishvinder Bedi (Tax)