Acquisition of Let It Fly Media by Two Circles

Deal typePrivate Equity & Transaction Services
IndustryTechnology & Media
Sub-industryMedia and entertainment
Client nameTwo Circles
BDO has provided financial and tax due diligence services on the acquisition of Let It Fly Media by Two Circles.

Two Circles has acquired US-based creative agency Let It Fly Media, known for its work in sports video production and storytelling.

The acquisition is expected to enhance Two Circles’ global capabilities through Let It Fly Media’s expertise in creating high-quality sports marketing content. As part of this acquisition, Let It Fly Media will now be officially known as Two Circles.
 
Let It Fly Media’s content creation pairs with Two Circles’ content strategy and insights services as well as production for social media and digital platforms, operating the channels for some of the world’s largest sports properties.
 

“We greatly appreciate the support provided by BDO. They were a proactive partner who provided pragmatic advice and were an integral part of our wider deal team. We look forward to working together again in the future.”  

Tim Thomas, CFO, Two Circles



The BDO project team included:
Andrew Howson, Luke Leney, Jack Lindsay, Chris Lightfoot (Financial due diligence)
Carol Hindle, Rachel Seddon, Amy Hoare, Stephanie Todd, Keven Elwell (US) Jackson Brayman (US) (Tax)
Laurence Mills (SPA)